Performance Marketing

Following Motorway’s brand and marketing strategy, I led the design of a wide range of performance marketing assets across both static and animated formats for Meta and Google Ads. Although each campaign had its own objective, audience and creative direction, they all supported the same core message: increasing brand awareness, communicating Motorway’s unique value proposition, and showing drivers they can get more than a part-exchange price for their car.For animated campaigns, I focus on pacing, storytelling and clarity. Every project begins with a storyboard to map out the narrative, visual flow and key messaging before moving into production. Once the concept is approved, I create the final animations in Adobe After Effects. This structured approach helps align stakeholders early, speeds up the design process and ensures the final creative is engaging, easy to follow and optimised for performance.