Campaign Website & CRM

The World Cup is one of the world’s biggest sporting events, bringing millions of fans together. To increase brand awareness for Motorway and reach new audiences, we partnered with former England goalkeeper David Seaman to launch the Driving Gloves competition, giving fans the chance to win a pair of signed gloves simply by signing up. While Havas led the campaign strategy and photography, I looked after the design for the digital side of things.I led the design of the campaign website alongside the CRM launch and reminder email campaigns for both B2B and B2C segments, ensuring a consistent experience across all touchpoints. To create a clear visual distinction between the two audiences while staying true to our core branding, I utilized a dual-theme approach: a clean, accessible light mode tailored for consumers, and a sleek, premium dark mode designed specifically for our partner car dealers.