Black Friday

Black Friday is the biggest promotional event before Christmas. The challenge was to create a bold statement and show the message in a more impactful way to stand out from the competitors. Inspired by 90's style and video games I designed this pixellated font which was bold, fun and on trend with our in-store colection. The colour palette was inspired by the Urban Outfitters WW22 collection as they were predominant in the key items. The same pixellated style was applied to print materials like vinyl stickers and posters to strengthen the video game theme. The event was a huge success in exceeding store sales targets. The video of my window installation generated around 70,000 views and attracted more costumers to the instagram page.