Dealer marketing campaign

The main challenge was to translate strategic goals into cohesive brand communications that reinforced Motorway's mission and strengthened its connection with dealers during Q4 trading period. The creative direction aimed to empower dealers, highlighting how Motorway makes it fast and easy to acquire high-quality stock. While the campaign imagery was developed by MG agency, I was responsible for editing and artworking these assets across a wide range of channels, including email, paid media, web, WhatsApp, and print. I also produced a series of short animations to bring the campaign messages to life.