Pride at Motorway

For Pride 2025, my design draws inspiration from the origins of the celebration, aiming to remind people why Pride exists. Pride began in 1970 as a protest, following the Stonewall riots of 1969, and was first commemorated through marches in cities across the United States.I took inspiration from the 1970s era—particularly the fashion of the time, influenced by the hippie movement.Colorful prints featuring flowers, hearts, and stars symbolized freedom, peace, and self-love. I've also incorporated stylistic elements inspired by artists like Roy Lichtenstein, using dot patterns to give the design a modern edge while staying true to our brand identity and honoring the spirit of the decade